![]() We had unknowingly created an entirely new way for startups to validate their ideas and value propositions.Ĭheck out that case study and guide - which has since been used by researchers at hundreds of companies including Canva, Google and Spotify - here. By the following day, that case study was one of the top 10 startup posts of all time on Reddit and was being shared by top publications like Techstars and First Round Review. The following week, I wrote a short case study and step-by-step guide describing the research approach we had followed. By the end of that same week, our entire metrics board was lighting up like a Christmas tree - we had multiplied acquisition, activation, conversion, referral and the number of customer testimonials all within days of implementing the results of our stack ranking research. We designed and ran multiple stack ranking projects in just a matter of hours. The best way to understand a new concept is to see it in action in real life, so let’s just cut straight to the best part…īack in March 2021, I used stack ranking for the first time to try and diagnose why we had no traction at my early-stage startup 6-months after launching. Instead of adding to that wealth of information, we’re going to focus specifically on running online stack ranking research projects. ![]() The internet is full of useful advice for in-person moderated ranking exercises like card sorting. Our aim for this guide is to give you straightforward, practical advice for running effective online stack ranking. Give your stakeholders an active seat at the table by structuring their opinions and feedback. Understand the difference in priorities that exist between segments of people. Measure which problems have the biggest impact on your users, customers or community. Prioritize which customer problems or feature ideas to focus on in your next product roadmap. Move your team from indecisive inertia into action by adding data to your decision-making. Stack ranking is useful when you want to: Stack ranking research turns a set of qualitative statements into quantitative results, helping you to make better-informed and more confident decisions based on real data. Stack ranking is a research method for measuring the importance or priority of a set of options to a group of people. ![]()
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